"Sooi" is pronounced su-ee. "Sooi" means "darn pretty" in a local Chinese dialect. So, "So Sooi" literally means "so darn pretty".

Fun or fashionable, each and every piece of handbag, tote bag, accessory or costume jewelry that we offer you has passed the "So Sooi" test. If it doesn't make us squeal in absolute delight and say, "So sooi!", it's so not in here. Ladies, we bring you So Sooi's fabulous finds from the far reaches of the Orient!

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